7 (Seven) Ways to Advertise Your Small Business Online With Little or No Money
Looking for ways to advertise your business online with little or no money that convert maximum for your efforts? I’m pretty sure this article will put an end to your search. I’m going to share some of the most effective ways of advertising online that can pop-up your brand and also help to convert the visitors you get to regular clients.
No one can say digital advertising campaigns should be ignored in any business today. The budget that you have set for the marketing purpose should be very carefully utilized in order to achieve tremendous results.
Here is the list of the marketing or advertisement ways that you can opt for as a kick-starter.
- Email Marketing
- Facebook Marketing
- Instagram Marketing
- Using Youtube
- Using Pinterest
- Through Craigslist
- Through Google Adword
1. Email Marketing
This plays a vital role to hook-up those visitors of your business that have subscribed to your business news but haven’t purchased any services or products yet. Email marketing sends new offers and events to those visitors (called lists or subscribers), and easily convert them as buyers whenever they open your email and find something that interests them in it. As a starting point, you can use MailChimp as an Email Marketing tool.
2. Facebook Marketing
You can create a Facebook page as an identity for your business, and share new products/features/deals to all those who have joined your page. Ask those people that are close to you to help you promote your page. The more people visit and join your page, the larger your Facebook business network will grow. The larger your network grows, the more money you can make.
3. Instagram Marketing
This method of marketing can be really valuable for your business but you’ll need to understand its community first and how the people interact with each other. This way, you’ll be able to know what they are using the platform for and the methods through which they find and engage with content.
This social network is totally different from Facebook or Twitter, so in order to establish a strong presence for your brand, you’ll need to build and grow your own Instagram community. Like I said earlier, you’ll need to first understand it first. It’s not just a mere photo-sharing platform, it’s more like a “world of shared interests”.
4. Using Youtube
This is one of the most underestimated marketing methods for small businesses. It is not just used for sharing videos alone, it is also a very popular search engine; it being the third most popular website in the world with billions of visitors each month. Its touch on your business would energize your current customers, and also help to attract new ones.
Start by setting up your own Youtube channel. You can do this on Youtube. You then create and upload to your channel interesting and engaging videos. Then share your videos on other social media platforms, on your blog, and to your email subscribers. This will definitely help bring in new customers.
5. Using Pinterest
Pinterest is huge. As at 2014, it was the fastest growing social media network. It’s 2017 and its still growing larger and larger every day. The engagement level is crazy. Your business can gain audience here with the right visual content. To get results you need to fully understand how it works. To make that easy for you, check out this article on Post Planner here. Every step you need to take from signing up for your own Pinterest business account, creating captivating visual content, to sharing of this content across other social media platform has been fully explained. At the end of the article, there’s a free eBook that will teach you to create captivating visual content for free.
Another resource that would be of great help is this one – 15 powerful strategies to get more eCommerce traffic from pinterest Be sure to check it out.
6. Through Craigslist
This is a website that allows anyone from anywhere in the world to network, locate social groups, a source for jobs (both freelance and permanent jobs), and so on. It is sort of like a classified resource center. Anyone from anywhere in the world can update the site. It is free and easy to use. You sign up for an account if you want to sell a product or advertise your business. You can also use this medium to hire employees for your business. It is easy to use. This marketing method if used effectively will definitely take your business to the next level.
7. Through Google Adword
This marketing platform is owned and controlled by Google. It is the largest advertising network in the world. A lot of businesses out there use this medium to promote their business. Using this marketing medium to grow your business would help you reach new customers. Only thing is that you’ll need to create an advertising budget for your business. This might be difficult at first if you’re just starting out. If your business has reached the point where you can set aside an advertising budget, then I’d suggest you use this medium to increase your customer base network.
Before you get started, I’ll advise that you do your research on this well. You’ll need to learn how to use Adword well so that you won’t lose your money, and make mistakes.